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Introducing ARKK Apparel

INTRODUCING ARKK APPAREL

On Thursday, June 13, 2019 ARKK Copenhagen will release its first pieces of unisex apparel. These limited edition t-shirts, hoodies, and athletic shorts feature subtle ARKK branding and tonal colorways. ARKK Apparel’s curated color palette was selected to complement the brand’s existing and upcoming collections of lifestyle sneakers. A ‘second wave’ of clothing items, featuring ARKK branded socks and caps, will follow later this summer.

ABOUT THE COLLECTION

While the Copenhagen-based brand continues to focus, first and foremost, on sneaker design and innovation, this new apparel line allows customers to experience ARKK quality, aesthetics, and detailing from head to toe. Speaking of details, each item of apparel features a small embroidered logo of ARKK’s original sneaker—the Raven—as a nod to the brand’s origins and core DNA.

"Apparel is something that we have wanted to create for years, ever since the beginning actually,” says ARKK co-founder and creative director Kasper Høj Rasmussen, “but for us, the focus for the past four years has been on sneakers.” With regards to the timing of this new product launch, ARKK CEO and co-founder Thomas Refdahl explains, “our customers and retailers have been asking about apparel for years, but we feel that, with the sneakers we’re releasing and the growth we’re experiencing, now is finally the right time.”

AVAILABLE THURSDAY, JUNE 13 AT 10:00AM CET.

ARKK Apparel launches in limited quantities on arkkcopenhagen.com and in their two Copenhagen retail stores on Elmegade, in the Nørrebro district and on Strøget in Copenhagen’s city centre on Thursday June 13 at 10.00am CET.

INTRODUCING ARKK APPAREL

On Thursday, June 13, 2019 ARKK Copenhagen will release its first pieces of unisex apparel. These limited edition t-shirts, hoodies, and athletic shorts feature subtle ARKK branding and tonal colorways. ARKK Apparel’s curated color palette was selected to complement the brand’s existing and upcoming collections of lifestyle sneakers. A ‘second wave’ of clothing items, featuring ARKK branded socks and caps, will follow later this summer.

ABOUT THE COLLECTION

While the Copenhagen-based brand continues to focus, first and foremost, on sneaker design and innovation, this new apparel line allows customers to experience ARKK quality, aesthetics, and detailing from head to toe. Speaking of details, each item of apparel features a small embroidered logo of ARKK’s original sneaker—the Raven—as a nod to the brand’s origins and core DNA.

"Apparel is something that we have wanted to create for years, ever since the beginning actually,” says ARKK co-founder and creative director Kasper Høj Rasmussen, “but for us, the focus for the past four years has been on sneakers.” With regards to the timing of this new product launch, ARKK CEO and co-founder Thomas Refdahl explains, “our customers and retailers have been asking about apparel for years, but we feel that, with the sneakers we’re releasing and the growth we’re experiencing, now is finally the right time.”

AVAILABLE THURSDAY, JUNE 13 AT 10:00AM CET.

ARKK Apparel launches in limited quantities on arkkcopenhagen.com and in their two Copenhagen retail stores on Elmegade, in the Nørrebro district and on Strøget in Copenhagen’s city centre on Thursday June 13 at 10.00am CET.

*NOTE: ARKK apparel is only available to customers in the EMEA region at the moment. Sign-up to our newsletter to get notified when ARKK Apparel becomes available in North America.*